CPD Accreditation detail

Professional Body: IOBSA

CPD hour allocation: CPD Hours (online learning): 3 CPD hours    

CPD registration number: IOB204

Course description

Recent studies report that over 25,8 million South Africans and billions of people worldwide, actively use social media. Popular platforms like Facebook, YouTube, Instagram, X (formerly Twitter), Pinterest, LinkedIn and TikTok have transformed the way brands interact with their audience. Understanding the landscape and how to thrive in it is no longer optional for businesses, it’s a necessary part of doing business in the digital age.

In this course we will review social media marketing terms, tools, and the fundamentals of social media marketing. At the end of this course learners will have good understanding on how to develop a social media strategy, enhance engagement, and metrics to measure success.

The following topics will be covered in this course:

• Introduction to social media marketing
• Platforms and best practices for each
• How to use hashtags
• Defining your audience and voice
• How to create a social media strategy
• Social listening
• Content buckets for social media organisation and planning
• Boosting social media engagement
• Why people unfollow brands on social media
• Social media metrics to monitor
• Creative content ideas for social media