R 415


Building relationships in sales


Building better relationship with clients logo

CPD Accreditation detail

Professional Body: IOBSA

CPD hour allocation: CPD Hours (online learning): 4 CPD hours    

CPD registration number: IOB174

Course description

This course introduces valuable strategies to increase your relationship-building skills. You’ll learn about the importance of understanding your buyers and you’ll learn how to use that foundation to earn trust and build rapport, while developing your own emotional intelligence. By the end, you’ll have a clear understanding of how to best connect with potential buyers.

The following topics will be covered in this course:

  • How to qualify sales leads
  • Understanding potential buyers’ needs
  • 7 things to know about potential buyers
  • Leveraging decision-makers, influencers, and gatekeepers in sales
  • How to build trust with potential buyers
  • Why transparency is key to building relationships and boosting sales